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Lion's AppleWatch

Lion's AppleWatch -  www.keezer.nl/applewatch/

"Attempting to analyze Apple through the general mediocrity of the industry they're part of, is just not the way to look at Apple..."

  Friday, February 3, 2012

With 8.7% market share, Apple has 75% of cell phone profits

Between them, Samsung and Apple are sucking up 91% of the winnings

Click to enlarge. Source: Asymco.com

Asymco's Horace Dediu on Friday updated his quarterly review of mobile phone profits, and the news for everybody but Apple (AAPL) just gets worse.

As the iPhone's¬[sgl dagger]share of the market¬[sgl dagger]in terms of units shipped has grown from 3% in second quarter of 2010 to 8.7% last quarter, Apple's share of the profits has swelled from 39% to 75%.

Dediu's chart of the eight largest manufacturers above shows this most clearly.

Only five are seeing any kind of profit at all in mobile telephony. Samsung, with a 16% profit share, comes closest to Apple. Nokia (NOK), Research in Motion (RIMM), and HTC are just scraping by. Motorola (MOT), LG and Sony (SNE), which bought out Ericsson last month, are still in the red.

Remember: We're talking about all mobile phones, not just smartphones. And the entire worldwide market, not just the U.S. This doesn't bode well for the manufacturers who have hitched their wagon to Google's (GOOG) Android or Microsoft's (MSFT) Windows Mobile 7.

For more of Dediu's charts, click here. 8:37:16 PM