Munster: Apple Is Selling Every iPad It Can Build
With Apple no longer promising delivery of new WiFi-only iPad orders on
April 3 and its retail stores calling customers to confirm iPad pickup
reservations, some analysts are beginning to think that demand for the
device may be a bit stronger than their early predictions suggested.
Piper Jaffray analyst Gene Munster said this morning that his initial
estimates of 900,000 iPads sold in the June quarter and 2.7 million in
calendar year 2010 “may prove to be conservative.”
Munster figures Apple is poised to between 200,000 and 300,000 iPads
this weekend–in line with the 270,000 first gen iPhones it sold at
launch. And he thinks the chances are good that the company will sell
out of the device.
“When Apple began taking pre-orders customers could pre-order
for home delivery on April 3 or in-store pickup on April 3,”
Munster writes. “A week before the launch (on March 27) the
company pushed back the shipping date to April 12 and ended the in-store
reservation program for the launch.
And in preparation for the launch,
on March 31 Apple retail stores began calling those with iPad pickup
reservations to confirm the reservation. We believe these signs indicate
that initial demand for iPads was stronger than the company expected,
and/or minor supply issues have slightly constrained availability for
the launch.
We believe the supply constraints are minor because the new
ship date is not a significant delay. Ultimately, both strong demand and
somewhat constrained supply appear to be resulting in the fact that
Apple is selling every iPad it can build.”
Munster's bullish estimate follows two others issued earlier this
week–one from Bernstein analyst Toni Sacconaghi, who expects Apple
(AAPL) to sell five million units in its first year
at market and another from Morgan Stanley analyst Katy Huberty, who
expects the company to sell over six million units.
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