Lion's AppleWatch

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"Attempting to analyze Apple through the general mediocrity of the industry they're part of, is just not the way to look at Apple..."

  Thursday, December 3, 2009

Mac sales projected to grow 26% in 2010, outpacing PC market

Apple is predicted to continue its gains on the rest of the PC market in 2010, with Mac sales projected to grow by 26 percent while the industry is forecast to see a 16 percent year-over-year increase.

If the predictions of Robert Cihra, analyst with Caris & Company, prove true, it would give Apple a total 4 percent market share for the 2010 calendar year. Cihra goes into great detail on his analysis in a note issued to investors Thursday morning. Due to Apple controlling its own product cycles, as well as pricing, he believes Mac units will grow at a rate of 1.6 times faster than the entire PC market. On average, the Mac has outpaced the PC market as a whole by 1.8 times over the last 12 quarters.

With just a 4 percent projected total market share in 2010, the Mac still has "considerable headroom" for gains, Cihra said. He believes the company is still the single-best stock investors can buy in the PC market.

"As the most (in fact only) innovative, highest-value (hardware+software) and profitable PC vendor, we estimate Apple having earned a Mac [average selling price] of $1,289 in CY09, down 10% [year over year] but still representing a premium of 1.8x vs. its Wintel peers," the report said. "Even more meaningful, we estimate Apple Macs generating a gross profit-per-unit of nearly $340, which is 2-3x our estimate for its peers, keeping us focused on AAPL as the single best PC market investment."

Caris & Company reiterated its recommendation to buy AAPL stock, and has maintained a price target of $260

complet article here. 4:49:25 PM    

Apple initiated with a Buy at Jesup & Lamont; tgt $240

Jesup & Lamont initiates AAPL with a Buy and price target of $240 saying the phone and computing segments have tremendous room for growth given Apple's slim worldwide industry share of 4% in PCs and 2% in phones.

Firm also says Apple shares present their owner an option on future success in attacking two evolving market opportunities:

1) the emergence of ultra-portable PCs where they expect to see tangible evidence of Apple's effort some time next year; and

2) the enterprise market where they see the company having greater success selling critical computing products to the small business-home office market segment 4:23:49 PM    




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