Jim Goldman: Today's plunge makes no sense.Shorts Might be Short-sighted on AppleBetting against Apple has become a kind of bloodsport
on Wall Street, and following the company's earnings earlier this week,
it bears repeating just how stellar these numbers were, and how
extraordinary the opportunities are that lay ahead for this company.
All of which apparently completely disregarded on Wall Street
today. So what's happening? As near as I can tell, with the
lukewarm reviews of the iPad, and so much wait-and-see going on, some
investors might be worried that the tremendous revenue stream they were
counting on may not be nearly as robust as they hoped. But wait a
second, it's not like Apple is Palm or something. iPad might be
exciting, and important, and intriguing, and someday even compelling,
but while we wonder and wait, Apple's got plenty of other ways of making
money. Mac sales last quarter were tremendous: 3.36 million Macs
sold soundly beat estimates. The 21 million iPods contributed to the
Steve Jobs factoid earlier this week that Apple has now sold 250 million
of these things. iPhone might have been a little light, sure, but 8.7
million is nothing to sneeze at, and what other company can boast of a
100 percent jump in year over year sales for such a key product line?
Earlier this week, when AT&T said it
activated 100,000 fewer iPhones then the previous quarter, there was
instant worry that there was some kind of slowdown, that somehow that
was some kind of surprise. But didn't we get that news earlier when
Apple itself told us of its iPhone unit sales? Surprise? What surprise?
Today, Apple shares are in wholesale retreat. So apparently
investors have turned up their noses at the company's monumentally huge
cash position, or its enviable retail strategy with 284 stores now, and
an eye-popping 50 million visitors last quarter. Yes, you read that
correctly. (As a comparison Disneyland, hosts something like 25 million
visitors a year) But you know all this. Yet these shares continue
to tumble to the tune of a 4 percent haircut as of this writing on very
heavy volume. I heard some analysts talking about the lack of catalysts
left in the Apple playbook, now that we have an iPad to consider. The
classic of buying mystery and selling history. Come on. If Apple
were somehow trading at 20 (Yahoo's trading at 25x),
30 (Amazon's at 34x) or 40 times next year's earnings,
then I'd understand a little pullback, a little
taking-money-from-the-table. But Apple is instead at 15 times next
year's earnings, meaning it's not only affordable, it's downright cheap
when you consider this thing will do $11 or $12 a share in earnings for
its fiscal 2010. And you know all that, too. I'm no Pollyanna,
and I don't want merely to accentuate the positive. But facts are facts.
Fundamentals are fundamentals. Digital music, digital video, digital
books, apps, Macs, iPods, iPhones, retail, software, and yes, the iPad.
Unlike Palm , or even Research in
Motion for that matter, when one thing isn't working for Apple,
it's got five or six other things that are. It isn't a zero sum game for
these guys. Over at its peers in the market place, if the Pre is a bust,
so is Palm, plain and simple. If BlackBerrys stop selling, or
slow down significantly, RIM should get creamed. They don't have a
safety net woven with the golden silk of so many compelling revenue
streams. Apple does. If there are concerns over early sales about the
iPad, that should do nothing to color the overall Apple story.
(Kind of like everyone going nuts that the iPad would be an
Amazon Kindle killer, and Amazon shares began to quiver because of it.
The Kindle is what, 5 percent of Amazon's overall revenue? Come on
people, a little perspective here!) After earnings on Monday, we
witnessed a pretty significant upgrade parade on Wall Street. So many
targets at $265, $275 or higher. Broad market sentiment might have
changed for one reason or another this week, but Apple's fundamentals
certainly haven't. Today's plunge makes no sense.
1:45:19 PM
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