Lion's AppleWatch

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"Attempting to analyze Apple through the general mediocrity of the industry they're part of, is just not the way to look at Apple..."

  Tuesday, March 9, 2010

Apple posts surprise ad for iPad during the Oscars

Apple captured the attention of movie buffs and the entire film industry by publishing a new teaser commercial for the iPad during the Academy Awards presentation Sunday evening.

The new 30 second spot, backed by The Blue Van's catchy tune "There Goes My Love," races through a variety of iPad features.

It quickly demonstrates browsing through photo albums with finger gestures, then shows how to download ebooks from the new iBook Store and using the new full screen versions of Mobile Safari and Apple's Maps application based on Google's Map service (below).

It also highlights the expanded version of the iPhone OS' email app, iTunes media playback featuring the movie "Star Trek," and a subtle mention of page layout and word processing within Apple's multitouch version of iWork's Pages app.

The fast-paced new ad then flashes through a rapid sequence of other apps including Maps and iTunes album playback to finish with the iPad's April 3 launch date.

iPad Ad


The ad is available on Apple's Web site

Steve Jobs' big night at the Oscars

He showed up to watch Pixar's "Up" win best-animated — and to air the first iPad ad

Kathryn Bigelow's Oscar triumph for the "Hurt Locker" may be the headline in Monday's papers, but for Apple (AAPL) fans the big news Sunday evening was Steve Jobs' appearance on the red carpet in a tuxedo.

"OMG, it's Steve Jobs! I'm the only one yelling at him!" tweeted marketing strategist Wayne Sutton, who grabbed a snapshot from across the carpet and quickly posted it on the Internet.

Jobs is no stranger to Hollywood, of course. He is Disney's (DIS) largest shareholder and is enmeshed in complex negotiations to get more films and TV shows on Apple's devices. He was on hand to watch "Up" win a best-animated-feature Oscar for Pixar — the fifth for the company he bought in 1986 and sold to Disney in 2006.

But Jobs is also something of a showman in his own right, and he knows how to take advantage of the massive TV audiences Hollywood's big nights can draw.

Four days after Jobs unveiled his new tablet computer, Steven Colbert hosted the Grammys with an iPad slyly tucked under his belt. And last night at the Academy Awards, two days after the April 3 ship date was announced, Apple aired its first iPad ad — three times, for those who watched the entire 3-hour-and-32-minute broadcast. (Some viewers in metropolitan New York may have missed the first one after Disney yanked ABC from 3.1 million Cablevision (CVC) homes in a bit of contract brinksmanship that was only resolved a quarter hour into the show.)

Below: The ad as it appears on Apple's YouTube page. The music is The Blue Van's "There Goes My Love"; the action seems to have been accelerated a bit at the end to make the device look even zippier than it is.

See also:

6:36:58 PM    

  Friday, March 5, 2010

Now see -and hear- this...

11:07:09 PM    

Weather report... This was issued yesterday. AAPL today closed at 218.95 up +8.24 (3.91%)

Bulish Alert for Apple Inc

(AAPL) Market Intellisearch's proprietary predictive modeling system detected the beginning of a new bullish trend for Apple Inc.M.

Shares of AAPL closed at $210.71 in the previous trading session and opened today at $215.00.

Apple Inc settled the day up $8.44 to $219.32 in the trading session.

The day's trading range is between $214.63 and $219.70 respectively.

On the volume side, 25,479,076 shares were traded which is greater than the average volume of 21,990,400 shares. Technical indicators for the stock indicate bullish price movement. AAPL is trading above the 50 day moving average and higher than the 200 day moving average.

The technical momentum Relative Strengh Index indicator shows overbought conditions. The stock's 52 week low is $82.33 and 52 week high is $215.59. 10:46:38 PM    

Cramer: AAPL's upside potential

In his "Mad Money" show, Jim Cramer said this is the best time to buy Apple (NASDAQ: AAPL), as momentum in its shares will start with the launch date of the iPad drawing near. Apple will start its advertising campaign for the new device next week. According to Cramer, consumer spending is on the rise and the new device will find buyers easily. With retailers like Target (NYSE: TGT) and Coach (NYSE: COH) experiencing strong earnings, Jim does not see any reason for AAPL to be an exception. Although AAPL is trading just $4 short of its 52-week high, it does not seem too risky to recommend the stock as it is set to go higher.

Jim pointed out that Apple currently has $43 per share of cash on its balance sheet. Moreover, it is trading at just 13 times its expected 2011 earnings, which is similar to the multiple at which Dell (NASDAQ: DELL) and Hewlett-Packard (NYSE: HPQ) are trading. But, these two companies do not have the iPad, the iPhone or the iPod to boast of.

3:36:22 PM    

  Thursday, March 4, 2010

Apple is Fortune's 'most admired' for the third year in a row

Steve Jobs' company wins the annual industry poll by the highest margin ever

It's Apple by a landslide.

For the third time running, Apple Inc. has been named the most admired company in the world in Fortune's annual ranking.

Moreover, in a poll of 4,200 executives, directors and industry analysts it was voted No. 1 by the highest margin ever.

"What makes Apple so admired?"; asks Christopher Tkaczyk in Apple's write-up. - Product, product, product. This is the company that changed the way we do everything from buy music to design products to engage with the world around us. Its track record for innovation and fierce consumer loyalty translates into tremendous respect across business' highest ranks."

To put the list in some perspective, Toyota was No. 7 — although voting was concluded before the company issued those massive recalls.

The top 10 companies on the list:

  1. Apple (AAPL)
  2. Google (GOOG)
  3. Berkshire Hathaway (BRK-A)
  4. Johnson & Johnson (JNJ)
  5. Amazon.com (AMZN)
  6. Procter & Gamble (PG)
  7. Toyota Motor (TM)
  8. Goldman Sachs Group (GS)
  9. Wal-Mart Stores (WMT)
  10. Coca-Cola (KO)

The full list with rankings is available here. For an explanation of how it was compiled and why Apple came up No. 1, watch Leigh Gallagher's video here.

See also:

4:48:22 PM    



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